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About This Program
Sharpen your knowledge of vital marketing functions, including product and service development, research, strategy, planning, and distribution with a Bachelor of Arts in Marketing from American Public University (APU).
APU’s dynamic bachelor's degree in marketing program also covers sales promotion, ecommerce, pricing strategy, advertising, and public relations. Study in the fundamental areas of business is included, such as supervision, law and ethics, accounting, and finance.
You’ll be challenged to undertake creative problem solving, learn how to take appropriate business risks, and spot market trends aimed at driving business growth. For hands-on learning, you will create a corporate marketing plan.
The Accreditation Council for Business Schools and Programs (ACBSP) has accredited this program.
What You Will Do
- Show how marketing functions integrate with management, finance, strategic planning, and information systems in a business enterprise
- Apply marketing principles to a particular business
- Use marketing research to identify and capitalize on business opportunities
- Critically analyze an organization’s marketing function to show how various marketing strategies and techniques align with the organization’s mission
- Develop a strategic marketing plan
Degree at a Glance
Accredited
ACBSP® is a registered trademark of the Accreditation Council for Business Schools and Programs.
Number of Credits
120
Cost Per Credit
$360 | $250*
$324**
$324**
Courses Start Monthly
Online
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Want to Learn More?
Interested in a specific program or wondering about the application process? Fill out the quick form below, and we’ll follow up with details tailored to your goals. Click here if you are a current student and need assistance.
Program Requirements Printable Catalog Version
Students must choose a concentration for this degree program:
Digital marketing serves as a primary means of reaching existing and potential customers in the modern world of business. Knowledge of the tools utilized in the digital marketing space are becoming essential for marketing professionals. The digital marketing concentration is designed to build on the knowledge gained in the Bachelors of Arts Marketing program and to provide focus on marketing from a digital perspective and developing an integrated marketing strategy.
Objectives:
Upon successful completion of this concentration, the student will be able to:
- Explain the principles and practices of digital marketing.
- Analyze Web technology tools available to manage and enhance marketing programs.
- Apply digital marketing concepts and skills to promote integrated marketing strategies.
Must take all courses for this section.
Course ID: 5094
|
This course is a study of marketing activities in the digital age. The course will familiarize the student with digital marketing approaches using the internet and other forms of new media. Course topics include online advertising, social media, online listening and monitoring, and search engine optimization. The student will learn how digital marketing strategies fit into the overall marketing plan and how to measure the effectiveness of these efforts.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
Course ID: 5095
|
This course provides a sound understanding of an integrated approach toward the marketing communications mix. The course assesses the impact of globalization of markets on marketing communications and provides an understanding of the cultural, legal, and lifestyle of various cultures. This is an advanced writing course providing practice in producing marketing content for print, broadcast, online, and public relations media. Commonalities and differences among writing formats, mechanics, and approaches of each medium are addressed.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
Course ID: 4416
|
This course is an introductory study of Web analytics technology and how businesses and organizations may to use the technology to measure website traffic, enhance business presence, and conduct market research. The course begins with some basic introductory concepts and lays the foundation for more advanced topics regarding the subject. The course will cover both conceptual and scenario based exercises, thus enabling students to experience the maximum amount of comprehension and retention of material covered in the course.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
| 04/27/26 - 10/02/26 | 10/05/26 - 11/28/26 | Fall 2026 Session B | 8 Week session |
| 05/25/26 - 10/30/26 | 11/02/26 - 12/27/26 | Fall 2026 Session I | 8 Week session |
| 06/29/26 - 12/04/26 | 12/07/26 - 01/31/27 | Fall 2026 Session D | 8 Week session |
Course ID: 4395
|
This course introduces concepts and strategies for successful search engine optimization (SEO). It examines different kinds of searches including image searches, local searches, and industry-specific vertical search engines. Additional topics such as link building, site structure improvements, conversation tracking, research and development keyword strategic development, and understanding barriers of search engine optimization are addressed for the purpose of increasing a website's relevance and to determine how people search for products and services.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
| 06/29/26 - 12/04/26 | 12/07/26 - 01/31/27 | Fall 2026 Session D | 8 Week session |
According to the National Retail Federation, Retail directly and indirectly supports 42 million jobs, provides $1.6 trillion in labor income and contributes $2.6 trillion annually to U.S. GDP. As the retail industry grows, the marketing aspects of retail management will be key to growth, expansion, and survival. Marketers need to have an understanding of the retail management space and to look beyond traditional formats, products, and services to ensure successful marketing practices are being utilized and practiced.
Objectives:
Upon successful completion of this concentration, the student will be able to:
- Define the importance of retail strategy formulation and the impact of retailing on the economy in the global environment.
- Examine and identify the retailing process and how today’s managers assess and implement strategies used in the management of information technology, financial, and human resources.
- Explore and examine analytical techniques for diagnosing the competitive position of retail focused strategy, and identifying and analyzing specific retail options.
- Explore and examine major differences between a successful versus poorly run retail operation to include visual communication, store design, employee recruitment, and consumer value propositions.
- Explore and examine the many factors of merchandise blending and how to determine which components are needed for successful assortments for the consumer.
- Explore and examine the dynamic and competitive nature of the retail industry.
Must take all courses for this section.
Course ID: 4142
|
This class in retail inventory management will present the significant factors in managing a business’ profits at a steady margin and reducing theft and loss of inventory. Students will learn to distinguish between large and small retail organizations and become familiar with variations in inventory management based upon the nature of the inventory (such as perishable, seasonal, and fashion). The course will also review the skills, tools, and resources required for effective inventory management, as well as the strategies for keeping inventory current and various ways to identify and mitigate inventory management challenges.
Course ID: 4112
|
This course in retail strategy will teach students to use analytical techniques for diagnosing the competitive position of retail-focused strategy and discover specific retail options to suit particular markets. Students will discover the strategic perspectives of retail management; examine essential concepts in the retail industry; determine how retail businesses increase returns; and learn ways to create economic value for owners and stakeholders. Students will also examine how consumers behave as shoppers and what retailers can do to create and satisfy customer demands.
Course ID: 4146
|
This course looks at new or significantly improved service concepts such as new customer interaction channels and approaches, new distribution systems, and innovative technological concepts. Students will examine how retailers must continually review current practices and introduce innovative concepts to remain competitive. The class will also explore how market patterns change and create both opportunities and threats for retailers.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 04/27/26 - 10/02/26 | 10/05/26 - 11/28/26 | Fall 2026 Session B | 8 Week session |
Course ID: 4148
|
For this course, students will examine retail merchandising operations as the principal task of in-store managers and sales personnel. Students will also learn all of the functions related to merchandising and corporate profitability and how to manage and arrange products on display in a store to increase sales within a competitive market. In addition, students will discover how today’s global business organizations utilize techniques and resources to succeed and remain profitable.
This general concentration allows you to select from all concentration courses offered in this program, including marketing, sales, advertising, analysis, and public relations courses.
Objectives:
Choose 12 credit hours from this section.
Course ID: 3898
|
This course explores the use of standard spreadsheets and historical data for developing and organizing data into lists, creating tables and charts from the data, and utilizing basic formulas to understand summaries of the data. Students will develop skills with analyzing business data utilizing Microsoft Excel®, a standard spreadsheet tool, in order to draw conclusions regarding historical data.
Microsoft Excel® is a registered trademark of Microsoft Corporation.
Course ID: 3899
|
This course explores the use of Relational Databases to analyze business data, create queries regarding specific areas of interest, and generate reports regarding trends. Students will develop skills utilizing Microsoft Access®, a relational database, to demonstrate proficiency in manipulating database elements of interest to a business.
Microsoft Access® is a registered trademark of Microsoft Corporation.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
| 04/27/26 - 10/02/26 | 10/05/26 - 11/28/26 | Fall 2026 Session B | 8 Week session |
Course ID: 3901
|
This course focuses on project requirements as the basis for managing development life cycles. Students learn to define project cycle time, measure and estimate project efforts, and set priorities.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
| 04/27/26 - 10/02/26 | 10/05/26 - 11/28/26 | Fall 2026 Session B | 8 Week session |
Course ID: 5197
|
Strategy uses historical data and past experiences to try to determine future trends. One of the elements of any strategy is flexibility. Global events regularly prove that every business must plan for a future based on historical data and another possibility using a contingency plan. Businesses should understand that change may come. It could be a catastrophic global emergency or a new competitor that comes in and takes market share. The ability to innovate, adapt, and overcome are essential factors to the success of any global or domestic business strategy. Students will be exposed to the theories and practical applications to develop a successful strategic plan for businesses in the digital era that is flexible and takes into account external environmental factors, such as competitors and unanticipated emergencies that may affect the business.
Course ID: 3427
|
This course explores the principles of selling in various situations encountered in interpersonal interactions. Effective and ineffective sales methods for both person-to-person and group selling are studied in order to increase the understanding of the sales process.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 04/27/26 - 10/02/26 | 10/05/26 - 11/28/26 | Fall 2026 Session B | 8 Week session |
Course ID: 3430
|
This course is an introduction to public relations, covering strategies and tactics used by public relations professionals. The course emphasizes theory and skills needed to perform in the professional arena, including an introduction to research-based public relations campaigns. A major focus of the course for the student is a “walk through” of a public relations campaign that uses a checklist approach.
Course ID: 3431
|
This course is a study and analysis of advertising's role in marketing operations. Course topics will include such areas as the integration of advertising into sales promotion, event marketing, direct response, and other varied support strategies.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
Course ID: 3434
|
This course provides a comprehensive overview of how marketing managers transform strategic plans into coordinated, high-impact marketing execution. Students will explore the operational responsibilities of marketing leadership, including campaign planning, resource allocation, cross-functional collaboration, and team management. Emphasis is placed on aligning execution with business goals, measuring performance, and adapting strategies using customer insights, analytics, and technology. Through practical applications, students learn to lead marketing efforts that drive results, foster customer loyalty, and respond to dynamic market conditions.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 04/27/26 - 10/02/26 | 10/05/26 - 11/28/26 | Fall 2026 Session B | 8 Week session |
Course ID: 3441
|
This course is designed to develop marketing decision skills in the global context. The course focuses on international marketing theory and practice from the point of view of the marketing manager and the requirements of a business in the international marketplace. The emphasis is on the application of tools and methods of international marketing practices. This course builds on skills developed in previous course work and assignments by integrating these with the issues and concepts of international marketing.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
Course ID: 5095
|
This course provides a sound understanding of an integrated approach toward the marketing communications mix. The course assesses the impact of globalization of markets on marketing communications and provides an understanding of the cultural, legal, and lifestyle of various cultures. This is an advanced writing course providing practice in producing marketing content for print, broadcast, online, and public relations media. Commonalities and differences among writing formats, mechanics, and approaches of each medium are addressed.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
Data procurement and analysis is a vital role in marketing and business. It helps ensure that the business is operating efficiently, that marketing programs that are implemented are effective, and creates better tools for marketers to use during the decision-making process. In addition to the institutional, general education, and program level learning objectives, the Concentration in Analytics is designed to provide additional information to marketing students to enhance their skills to make more objective-based decisions in today's business environment.
Objectives:
Upon successful completion of this concentration, the student will be able to:
- Identify business needs and problem domains.
- Analyze processes and behavior requirements for problem solutions.
- Diagram current and proposed business processes using various tools and techniques.
- Recommend business solutions.
- Develop business processes and improvements.
- Develop functional business capabilities.
- Facilitate and manage recommended projects.
Must take all courses for this section.
Course ID: 3898
|
This course explores the use of standard spreadsheets and historical data for developing and organizing data into lists, creating tables and charts from the data, and utilizing basic formulas to understand summaries of the data. Students will develop skills with analyzing business data utilizing Microsoft Excel®, a standard spreadsheet tool, in order to draw conclusions regarding historical data.
Microsoft Excel® is a registered trademark of Microsoft Corporation.
Course ID: 3899
|
This course explores the use of Relational Databases to analyze business data, create queries regarding specific areas of interest, and generate reports regarding trends. Students will develop skills utilizing Microsoft Access®, a relational database, to demonstrate proficiency in manipulating database elements of interest to a business.
Microsoft Access® is a registered trademark of Microsoft Corporation.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
| 04/27/26 - 10/02/26 | 10/05/26 - 11/28/26 | Fall 2026 Session B | 8 Week session |
Course ID: 3901
|
This course focuses on project requirements as the basis for managing development life cycles. Students learn to define project cycle time, measure and estimate project efforts, and set priorities.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
| 04/27/26 - 10/02/26 | 10/05/26 - 11/28/26 | Fall 2026 Session B | 8 Week session |
Course ID: 5197
|
Strategy uses historical data and past experiences to try to determine future trends. One of the elements of any strategy is flexibility. Global events regularly prove that every business must plan for a future based on historical data and another possibility using a contingency plan. Businesses should understand that change may come. It could be a catastrophic global emergency or a new competitor that comes in and takes market share. The ability to innovate, adapt, and overcome are essential factors to the success of any global or domestic business strategy. Students will be exposed to the theories and practical applications to develop a successful strategic plan for businesses in the digital era that is flexible and takes into account external environmental factors, such as competitors and unanticipated emergencies that may affect the business.
Internet and web technology play a vital role in marketing and business. Internet and web technology serves as a primary means to touch existing and potential customers. To be effective, marketers need to have a working understanding and knowledge of the tools utilized in the Internet/Web Technology space. Without this underpinning knowledge it can be difficult to translate the needs of the marketing organization to the IT professionals that perform the coding and technological work. In addition to the institutional, general education, and program level learning objectives, the Concentration in Internet and Web Technology is designed to provide additional information to marketing students to enhance their skills to make more objective-based decisions in today's business environment.
Objectives:
Upon successful completion of this concentration, the student will be able to:
- Analyze Web technology tools available to manage and enhance marketing programs.
- Explain the principles and practices of Internet/Web technology.
- Apply Web analytics, Web videography, search engine optimization, and Web content management systems skills to promote marketing program effectiveness.
Must take all courses for this section.
Course ID: 4416
|
This course is an introductory study of Web analytics technology and how businesses and organizations may to use the technology to measure website traffic, enhance business presence, and conduct market research. The course begins with some basic introductory concepts and lays the foundation for more advanced topics regarding the subject. The course will cover both conceptual and scenario based exercises, thus enabling students to experience the maximum amount of comprehension and retention of material covered in the course.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
| 04/27/26 - 10/02/26 | 10/05/26 - 11/28/26 | Fall 2026 Session B | 8 Week session |
| 05/25/26 - 10/30/26 | 11/02/26 - 12/27/26 | Fall 2026 Session I | 8 Week session |
| 06/29/26 - 12/04/26 | 12/07/26 - 01/31/27 | Fall 2026 Session D | 8 Week session |
Course ID: 2946
|
This course concentrates on the technical side of the Internet, examining Internet communication and technology, Web browsing, multimedia on the Web, databases and Web search engines, business e-mail and personal information management, Internet services and tools [newsgroups, telnet, File Transfer Protocol (FTP), and instant messaging], Internet security (encryption, authentication, firewalls, malware, virus detection and prevention, spyware, updates and patches), and IT project and project management. Students will need access to a browser. This software is not provided by the course material grant and must be purchased/provided by the student. This course covers the Internet Business Foundations curriculum of the CIW® Foundations certification.
CIW® is a registered trademark of Certification Partners, LLC.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
| 04/27/26 - 10/02/26 | 10/05/26 - 11/28/26 | Fall 2026 Session B | 8 Week session |
| 06/29/26 - 12/04/26 | 12/07/26 - 01/31/27 | Fall 2026 Session D | 8 Week session |
Course ID: 4393
|
This course is a study of Web e-commerce development and how businesses and organizations may to use the Web to the buy and sell products and services online. The course begins with some basic introductory concepts and progresses into more advanced topics regarding the subject. The course will cover both conceptual and scenario based exercises, thus enabling students to experience the maximum amount of comprehension and retention of material covered in the course.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
| 04/27/26 - 10/02/26 | 10/05/26 - 11/28/26 | Fall 2026 Session B | 8 Week session |
| 05/25/26 - 10/30/26 | 11/02/26 - 12/27/26 | Fall 2026 Session I | 8 Week session |
| 06/29/26 - 12/04/26 | 12/07/26 - 01/31/27 | Fall 2026 Session D | 8 Week session |
Course ID: 4395
|
This course introduces concepts and strategies for successful search engine optimization (SEO). It examines different kinds of searches including image searches, local searches, and industry-specific vertical search engines. Additional topics such as link building, site structure improvements, conversation tracking, research and development keyword strategic development, and understanding barriers of search engine optimization are addressed for the purpose of increasing a website's relevance and to determine how people search for products and services.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
| 06/29/26 - 12/04/26 | 12/07/26 - 01/31/27 | Fall 2026 Session D | 8 Week session |
Select 1 course(s) from the following:
Course ID: 4470
|
Microeconomics for Business is an overview course that covers how microeconomics impacts business operations and the strategic management of the organization. Households (consumers), firms (producers), and governments are examined to assess how they interact in competitive and other markets to set prices, and determine what and how much is produced. Key concepts introduced include the role of scarcity and choice, incentives and competition, and the law of supply and demand.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
| 04/27/26 - 10/02/26 | 10/05/26 - 11/28/26 | Fall 2026 Session B | 8 Week session |
Course ID: 4471
|
Macroeconomics for Business is an overview course that covers how macroeconomics impacts business operations and the strategic management of the organization. An introduction to the principles and tools of macroeconomic analysis is provided. Macroeconomics for Business investigates the main topics of the overall economy including Gross Domestic Product, inflation, unemployment, economic growth, recession, monetary policy and fiscal policy. We use these theories and concepts to examine the role of the government in our economy and how government makes choices.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
| 04/27/26 - 10/02/26 | 10/05/26 - 11/28/26 | Fall 2026 Session B | 8 Week session |
Must take the following in this Section:
Course ID: 5037
|
Information and Digital Literacy is designed to provide students with sustainable and usable skills essential to success in both academic and professional settings. Students will learn best practices to locate and evaluate sources, and effectively communicate using digital literacy to become proficient 21st century learners.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
| 04/27/26 - 10/02/26 | 10/05/26 - 11/28/26 | Fall 2026 Session B | 8 Week session |
| 05/25/26 - 10/30/26 | 11/02/26 - 12/27/26 | Fall 2026 Session I | 8 Week session |
| 06/29/26 - 12/04/26 | 12/07/26 - 01/31/27 | Fall 2026 Session D | 8 Week session |
Course ID: 4951
|
Martin Luther King, Jr, said, “If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl. But whatever you do, you have to KEEP MOVING.” Making Writing Relevant is a composition course that will definitely keep you moving. It is not merely a required course; it is the type of course you will want to take because it moves you onto the path to success. Over eight-weeks, we will help you learn the most important components of a successful writer-communicator. We will teach you how to research properly, knowing you will need this skill in every course you take here at APUS and also in interactions in your professional and personal life. We will teach you the formatting style you will use in your field. We will provide a supportive community to strengthen and encourage you, and by the end of this nearly-all-you-need-to-know-about-writing course, you will be able to fly.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
| 04/27/26 - 10/02/26 | 10/05/26 - 11/28/26 | Fall 2026 Session B | 8 Week session |
| 05/25/26 - 10/30/26 | 11/02/26 - 12/27/26 | Fall 2026 Session I | 8 Week session |
| 06/29/26 - 12/04/26 | 12/07/26 - 01/31/27 | Fall 2026 Session D | 8 Week session |
Course ID: 5227
|
In the modern workplace driven by technology, business is about relationships, and the written word connects us. This course teaches us how to build those relationships, efficiently and effectively, through composing common types of business messages. We will focus on writing emails, memos, and letters as well as social media content, presentations, and personal resumes and cover letters. Develop professional communication skills to articulate your ideas and purpose to a variety of different business audiences in clear, concise, correct, coherent, and credible ways. (Pre-requisite: ENGL101 or ENGL110)
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
| 04/27/26 - 10/02/26 | 10/05/26 - 11/28/26 | Fall 2026 Session B | 8 Week session |
| 05/25/26 - 10/30/26 | 11/02/26 - 12/27/26 | Fall 2026 Session I | 8 Week session |
| 06/29/26 - 12/04/26 | 12/07/26 - 01/31/27 | Fall 2026 Session D | 8 Week session |
Must take the following in this Section:
Course ID: 3282
|
This course will encompass the basic concepts involved in graphing points and linear equations and the solution and graphing of inequalities and systems of linear equations. The course will also concentrate on the manipulation and use of exponential expressions and radicals and the solution of quadratic equations and their applications.
Practical applications will be provided throughout the course. There is careful attention to the presentation of concepts that will become important in the study of analytic geometry, trigonometry, and calculus.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
| 04/27/26 - 10/02/26 | 10/05/26 - 11/28/26 | Fall 2026 Session B | 8 Week session |
| 05/25/26 - 10/30/26 | 11/02/26 - 12/27/26 | Fall 2026 Session I | 8 Week session |
| 06/29/26 - 12/04/26 | 12/07/26 - 01/31/27 | Fall 2026 Session D | 8 Week session |
Must take all courses for this section.
Course ID: 4372
|
This course is an overview of accounting concepts used by managers in a business environment intended for non-accounting majors with no accounting background. Topics include accounting concepts, users of accounting information, elements and purpose of financial statements, accrual accounting, internal control and basic financial analysis. Students must have access to Microsoft Word® and Microsoft Excel® software.
Microsoft Word® Microsoft Excel® are registered trademarks of Microsoft Corporation.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
| 04/27/26 - 10/02/26 | 10/05/26 - 11/28/26 | Fall 2026 Session B | 8 Week session |
Course ID: 2887
|
This course is designed to acquaint the student with the terminology, organization, and function of the American business system. The course will give the student a broad background about the contemporary American and global business environments as well as considering different business organizations, management principles and strategies. Topics covered include marketing, finance, personnel, customer relations, production and operations, e-business, world trade ventures, internal information systems and decision-making processes.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
| 04/27/26 - 10/02/26 | 10/05/26 - 11/28/26 | Fall 2026 Session B | 8 Week session |
Course ID: 4962
|
This course addresses the fundamentals of personal finance. Students will develop an understanding of the financial world and how it directly affects their life on a day-to-day basis as well as planning for their long term fiscal security. Topics include money management, consumer credit, home financing, insurance, and investing.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
| 04/27/26 - 10/02/26 | 10/05/26 - 11/28/26 | Fall 2026 Session B | 8 Week session |
Course ID: 2939
|
This course develops skills for inquiry into the business environment from a legal and ethical perspective. Students explore the relationships between modern business and the environment, in addition to the ethical issues that arise when diverse interests intersect. Relevant topics will include contracts, commercial law (sales, secured transactions and creditors remedies), forms of business entities (including limited liability companies and corporations), agency, employer-employee relationships, real property concepts, bankruptcy, and negligence and strict liability concepts. Students will examine corporate governance and business ethics, with emphasis on case studies.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
| 04/27/26 - 10/02/26 | 10/05/26 - 11/28/26 | Fall 2026 Session B | 8 Week session |
Course ID: 4474
|
This course is an overview study of the concepts and techniques in finance for non-financial managers. The course will cover basic financial tools and principles for both small and large business. Topics include financial and securities markets, financial statements and analysis, capital budgeting, management, and decision-making. Students must have access to Microsoft Word® and Microsoft Excel® software.
Microsoft Word® and Microsoft Excel® are registered trademarks of Microsoft Corporation.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
| 04/27/26 - 10/02/26 | 10/05/26 - 11/28/26 | Fall 2026 Session B | 8 Week session |
Course ID: 4894
|
This is an introductory statistics course designed to help students achieve a basic understanding of the statistical methods available to analyze and solve the wide variety of problems encountered in the workplace. This course is designed for students who seek an understanding of descriptive and inferential statistical methods. The emphasis of the course will be on the proper use and interpretation of statistical techniques. MATH120 is the recommended mathematics general education course for students who will be required to take additional statistics courses such as MATH302 Statistics as part of their program of study.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
| 04/27/26 - 10/02/26 | 10/05/26 - 11/28/26 | Fall 2026 Session B | 8 Week session |
| 05/25/26 - 10/30/26 | 11/02/26 - 12/27/26 | Fall 2026 Session I | 8 Week session |
| 06/29/26 - 12/04/26 | 12/07/26 - 01/31/27 | Fall 2026 Session D | 8 Week session |
Course ID: 2881
|
Supervisors are the first line of leadership. This course provides an overview of supervision in the workplace. Students will explore concepts and skills on how supervisors can improve their skill set for their scope of responsibilities (i.e. goal setting, problem-solving, staffing, conflict management and development of employees).
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
| 04/27/26 - 10/02/26 | 10/05/26 - 11/28/26 | Fall 2026 Session B | 8 Week session |
Course ID: 4496
|
This course provides a comprehensive overview of marketing activities and functions, introducing students to the scope, terminology, and procedures of marketing. Key topics include the analysis of markets, competition, and consumer behavior, along with the assessment of product, price, distribution, and promotion strategies.
Students will explore consumer motivation and the processes behind the diffusion and adoption of new goods and services. Additionally, students will engage with a practical component, reviewing the key elements of a marketing plan, including market segmentation, branding, and integrated marketing communications, to understand how these factors work together in marketing strategy.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
| 04/27/26 - 10/02/26 | 10/05/26 - 11/28/26 | Fall 2026 Session B | 8 Week session |
Course ID: 4272
|
This course presents the use of online social networking as a marketing strategy designed to increase customer loyalty and lead conversion. Through the study of social media sites, students evaluate contemporary and emerging tools in the digital marketplace.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
| 04/27/26 - 10/02/26 | 10/05/26 - 11/28/26 | Fall 2026 Session B | 8 Week session |
Course ID: 3435
|
This course is a study of the conduct of marketing research to provide information to be used in the decision making process. Course topics include problem definition and solution in a marketing context, data collection methods, sampling, research design, statistical techniques in the analysis of market research information, and survey planning.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
| 04/27/26 - 10/02/26 | 10/05/26 - 11/28/26 | Fall 2026 Session B | 8 Week session |
Course ID: 3436
|
This course presents the analytical and decision-making processes involved in formulating, implementing, and controlling a strategic marketing program for a given product-market entry. It includes discussions of customer, competitor, and environmental analysis; market segmentation and targeting; competitive positioning; implementation; and control. Because the course assumes that the student is already familiar with many of the concepts and analytical tools relevant to these topics, it goes beyond a simple review of definitions and procedures to examine strategic implications. The course also explores how marketing interacts with other levels of strategy and with other functional departments within an organization.
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
| 04/27/26 - 10/02/26 | 10/05/26 - 11/28/26 | Fall 2026 Session B | 8 Week session |
Course ID: 4269
|
This course introduces students to understanding the need to differentiate products and services. The course explores how branding can have an impact on purchasing decisions. Students learn branding methods to transcend industries and techniques to use branding as an asset.
Select any courses that have not been used to fulfill major requirements. Credits applied toward a minor or certificate in an unrelated field may be used to fulfill elective credit for the major.
Must take all courses for this section.
Course ID: 3853
|
This course is a capstone course designed to allow the student to review, analyze and integrate the work the student has completed toward a degree in Marketing. The student will complete an approved academic project or paper that demonstrates mastery of marketing principles, concepts, and study. This is a capstone course to be taken after all other Marketing courses have been satisfactorily completed. (Prerequisite: Completion of a minimum of 105 hours towards your program).
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 02/23/26 - 07/31/26 | 08/03/26 - 09/27/26 | Summer 2026 Session I | 8 Week session |
| 04/27/26 - 10/02/26 | 10/05/26 - 11/28/26 | Fall 2026 Session B | 8 Week session |
Admission Requirements
- All APU undergraduate programs require a minimum of a high school diploma or equivalent (i.e., GED). Please read all undergraduate admission requirements before applying to this program and be prepared to submit the required documentation.
- There is no fee to complete the APU admission application for this program. View steps to apply.
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The Preferred Military Rate is $250 per credit hour for undergraduate and master's-level courses. This rate is available to all U.S. active-duty servicemembers, National Guard members, Reservists, and military families, including parents, spouses, legal partners, siblings, and dependents.
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