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School of Health Sciences

Sports Management

Online Bachelor of Science in Sports Management (BS)

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About This Sports Management Degree

An online sports management degree from American Public University enhances your understanding of how to apply management concepts, practices, and principles to the sports industry. Our sports management degree also furthers your understanding of sports administration and strategy.

Additionally, American Public University's online BS in sports management degree enriches your knowledge related to managing sporting events and sports organizations at the professional, collegiate, and amateur athletic level.

A bachelor’s degree in sports management helps build leadership skills often required in collegiate or interscholastic athletics and professional sports, as well as sports for recreational, corporate, and even hospitality sectors. As part of this sports management bachelor degree, there is an opportunity to learn the ins and outs of ticket sales management. According to WorkInSports, a leading sports industry job board, sales accounts for more than 50% of the jobs in the field.

This online bachelor’s degree in sports management includes a variety of sports management classes that explore many facets, such as sports finance, sports law, sports marketing, sports event and facility operations, and sports public relations. 

American Public University's sports management bachelor program is designed to provide next-level knowledge in order to build managerial skills related to sports organizations and sporting events.

The sport management and esport degree programs at the American Public University System have received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management program in the following degrees are accredited by COSMA:

  • Bachelor of Science in Sports Management
  • Master of Science in Sports Management
  • Bachelor of Science in Esports

What You Will Do

  1. Describe the impact of legal principles on sport management processes. 
  2. Apply management concepts associated with the operations of sport facilities. 
  3. Appraise the socio-historical context of sport as related to contemporary society. 
  4. Examine the application of ethical solutions in the sport management industry. 
  5. Apply financial management principles to managing a sport organization. 
  6. Analyze the dimensions of a sport marketing plan.

View Program Outcome Assessment Results

Degree at a Glance

Accredited
COSMA Accredited
Number of Credits
120
Transfer up to 90 credits1
Cost Per Credit
$360 | $250*
$324**
*with Preferred Military Rate
**with Veteran Grant or APUS Opportunity Grant
Courses Start Monthly
Online
and vary from 8 to 16 weeks

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Program Requirements Printable Catalog Version

Must take the following in this Section:

Course ID: 5452

|
This course introduces students to an attitude and approach for college success and relevant connections to their own inner motivations and external career options. Some key elements include values-goal alignment, an orientation to online learning, and strategies for successful adult learning. Other elements include planning a pathway from academic studies to a career path, career awareness, networking, engaging support resources, and collaborating with colleagues. Through the learning and activities of this course, students will gain the perspective needed for successful time management and prioritization, critical thinking, applied and collaborative learning, and civic/democratic and global learning. Content within the classroom includes open educational resources that are easily available online. This course fulfills one general education elective.   This course is recommended to be completed first in the student’s degree plan when possible.  COLL111, COLL112, COLL113, COLL114, and COLL115 are considered equivalent courses. Students may only take one of these courses for credit.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Select 1 course(s) from the following:

Course ID: 2895

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This course develops interpersonal, group, and presentational communication skills that are applicable in personal and professional cross-cultural relationships, and focuses on differences in values, message systems, and communication rules across cultural boundaries and in multicultural settings.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 3694

|
This course is a contemporary study of popular culture in America – its development and characteristics, its role in shaping our individual lives and key social institutions; and its broad effects on our globalizing world. The course is designed around the interdisciplinary nature of cultural studies, and students will learn how to use key concepts and theories to examine popular culture from a number of different fields including Sociology, Anthropology, Communications, History, Cultural Studies, English, Women’s Studies, Ethnic Studies, and American Studies. Students will develop the skills to analyze the reciprocal relationship between culture and key stratification factors such as gender, race, ethnicity, class, age, region and sexuality. The course will cover many facets of popular culture from all forms of media, to sports, fashion, and the influence of technology. Students will learn to situate popular culture within its social, historical, political, and economic contexts and their personal lives.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 3725

|
Microeconomics is an overview course that covers how households (consumers), firms (producers), and governments interact in competitive and other markets to set prices, and determine what and how much is produced. Key concepts introduced include the role of scarcity and choice, incentives and competition, and the law of supply and demand.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session

Course ID: 3726

|
Introduction to Macroeconomics is a survey course that builds on the topics covered and skills developed in ECON101 (Microeconomics) in order to present a complete picture of the economy. Macroeconomics shows how consumers and markets fit into the overall or aggregated economy and provides a framework to assess government policies. Key topics covered will include economic cycles (growth and recession), economic indicators and measures, and interest rates and money supply.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session

Course ID: 3727

|
This course is a basic overview of the geographer’s study of the location and distribution of features on the Earth’s surface. These features are both natural and man-made, both physically and culturally determined. The relationship of people and place is central to an understanding of human history, contemporary events, and possible global futures. As an introductory course it covers the whole globe and all its greatest geographic features and relationships. This dictates that the approach is broad and not too deep. However, knowledge of the geographer’s art will enable students to delve as deeply as their interest and energy will allow, into the dynamic spatial realities that surround them.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 3729

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This is the first course in a two-course sequence in American Government. The course is designed to convey basic facts about the structure and functioning of the American political system. The philosophical foundation of the U.S. Constitution is explored and the federalist construct is examined. The functions of the three separate branches of government and their roles in policy making are a major focus.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 3731

|
An overview of the field of international and global politics. The nation state, factors of power, collective security, international trade, regional and international organization, sources of conflict and convergence are addressed.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 3733

|
Introduction to Sociology introduces students to the sociological investigation of human interaction and behavior in society. Students will become familiar with the sociological perspective and develop a ‘sociological imagination’ – the ability to see the general in the particular, the new in the familiar, and to observe the impact social forces have on our lives. The course explores environmental, historical, cultural, and organizational influences on our interpersonal relationships and life-patterns within the context of contemporary society. Students will learn how to use sociological concepts, theory and research to think critically about individuals, groups, institutions, and societies in any given situation.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 3734

|
The course introduces students to the art and science of Psychology. Course emphasis is on applying the "science of human behavior" to a variety of settings: vocational, personal, academic, and clinical. Course content introduces the history of psychology, major theories of personality and learning, current research and developmental issues. The course has a holistic approach and integrates the biological basis of behavior, social factors, learning and the unique coping styles of the individual to understand human behavior.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 3735

|
This course is a worldwide survey of prehistoric cultural adaptations from the first use of bone and stone tools to the ancient mysterious civilizations of Asia, Africa, the Americas, and Europe including recent archaeological discoveries. Emphasis is on the development of technologies, social groups and the patterns of cultural development. Archeological excavation methods and archeological artifacts are discussed in considerable detail. Archaeological concepts and skills will be explored through simulations as well as virtual field trips and activities.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 3738

|
This course introduces students to human nature and behavior from the broad, holistic perspective of contemporary U.S. American anthropology. The four primary sub-fields of anthropology, biological, cultural, linguistics, and archaeology, will be discussed in order to integrate various aspects of the human condition.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 3739

|
This course is an overview of the biological, psychological, cultural, and behavioral aspects of human sexuality and family life. The overall theme of the course focuses on attitudes and responsible sexual behavior. Key topics include how culture, society, and history have impacted our understanding of human sexuality.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 4328

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This course examines a sample of social problems facing the United States today and identifies how these problems affect, and are affected by, our institutions and culture. The sociological perspective and key theories will be used to understand the beginnings of the civil society, how problems develop and are defined, and the role of social change (particularly contemporary technological innovation). Key social problems covered will include social stratification/inequality, crime, drug abuse, prostitution, aging, infectious disease, family violence, health care, racial/ethnic conflict, terrorism, etc. Sociological research on social problems will be explored, and social policies to remedy the negative consequences of these issues on society will be discussed.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 4636

|
This course explores the practical and theoretical social impacts of computer-mediated communication (CMC) systems, including many different types of technologies, such as social networking sites, email, forums, chat, and online games. Students will engage in the analysis of CMC practices, the social processes and structures that emerge when people use these applications, and the problems and barriers that emerge from use.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 4949

|
In a developed country, one can often take for granted the safety of the food supply. 1 in 6 Americans get sick from foodborne illness annually, with an estimated 128,000 requiring hospitalization and resulting in approximately 3,000 deaths annually. Practical knowledge in safe food sourcing, storage, preparation and serving is addressed along with providing tips for practical awareness of techniques for staying safe. In a global society, food safety is not just a local issue, and everyone should have a working knowledge of food safety and what to look for to remain free of foodborne illness. In this course, students will learn general techniques for preparing and consuming food that is free from harmful pathogens, incorporating the flow of food from purchasing through storage and preparation to serving. Students will explore contemporary and cross cultural issues surrounding food safety in a global society. Practical knowledge about preparing safe food and red flags to watch for when dining out will be explored. Students will learn where to find information on health inspection reports, foodborne illness outbreaks and recall alerts, and will know where to report any suspected foodborne illness or suspicious activity related to the food and water supply.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session

Course ID: 4961

|
This course is based upon the Institute for Humane Education’s (IHE) definition of humane education, which is “a lens, body of knowledge, and set of tools and strategies for teaching about human rights, animal protection, environmental stewardship, and cultural issues as interconnected and integral dimensions of a just, healthy society” (Institute for Humane Education, n.d.). The course explores issues, resources, rationales, and approaches to humane education related to various considerations and disciplines, including: economics, politics, science, technology, education, the arts, philosophy, religion, and geography.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5170

|
Introduction to Political Science explains foundational principles of the field. Students will learn the purpose of political science, common terms and concepts, and subfields. Among these are introductions to political philosophies and ideologies, comparative systems of government, and international relations. The course also examines the professional and academic fields to which a political science degree is relevant.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5278

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This course provides perspectives on death and dying. Students examine how death is beneficial and necessary for evolution. Participants explore the media's impact on mortality. Participants analyze how to communicate death to the living. Students assess the bereavement and burial process. Topics include: communicating death, the feeling of emptiness, the forgetfulness of life, living in the face of death, organ donation, burial, and the other side after death.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5280

|
This is a survey course that will investigate different religions and the techniques they offer to maintain physical and mental well-being. In this process, students will review various religious teachings, the Sufi Dervish tradition, and the Christian teaching of gratitude, Yoga, and Meditation from different religious traditions. We will go over contemporary applications of the religions with particular attention to the cultural, social, and political structuring of their practices.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5587

|
This course offers students with a unique approach into the societies and cultures that we could progress toward in the future via the review of the science fiction genre. This course will review many aspects of technological questions that society will face in the future. Does the rise of technological advancements in artificial intelligence and robotics eventually bring us to a point where we must decide what is life and the right to self-determination as the Star Trek: TNG series covered in “The Measure of a Man”, laying out the rights of Commander Data. This is just one of many aspects of society and culture that will be examined throughout the course as students are made to think critically about what will the future look like.

Must take the following in this Section:

Course ID: 5037

|
Information and Digital Literacy is designed to provide students with sustainable and usable skills essential to success in both academic and professional settings. Students will learn best practices to locate and evaluate sources, and effectively communicate using digital literacy to become proficient 21st century learners.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 4951

|
Martin Luther King, Jr, said, “If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl. But whatever you do, you have to KEEP MOVING.” Making Writing Relevant is a composition course that will definitely keep you moving. It is not merely a required course; it is the type of course you will want to take because it moves you onto the path to success. Over eight-weeks, we will help you learn the most important components of a successful writer-communicator. We will teach you how to research properly, knowing you will need this skill in every course you take here at APUS and also in interactions in your professional and personal life. We will teach you the formatting style you will use in your field. We will provide a supportive community to strengthen and encourage you, and by the end of this nearly-all-you-need-to-know-about-writing course, you will be able to fly.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Must take the following in this Section:

Course ID: 4372

|
This course is an overview of accounting concepts used by managers in a business environment intended for non-accounting majors with no accounting background. Topics include accounting concepts, users of accounting information, elements and purpose of financial statements, accrual accounting, internal control and basic financial analysis. Students must have access to Microsoft Word® and Microsoft Excel® software. Microsoft Word® Microsoft Excel® are registered trademarks of Microsoft Corporation.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session

Must take all courses for this section.

Course ID: 2955

|
This course is a broad study and analysis of sports law and regulation. This course is rooted in the conviction that sports law is an intricate blend of contracts, regulatory schemes (including antitrust law, risk and liability concerns), and torts. Additionally, bargaining issues including unions, contract negotiation, and collective bargaining will be covered. This course will also examine risk assumption and liability as they relate to sports law. This class will also discuss relevant sports organizations (NCAA, NFL, etc.); Title X; drug testing of athletes; the role of sports agents; intellectual property issues; broadcasting law; and rules of athlete eligibility and participation. This course exposes the student to legal cases from the individual perspective of the player, coach, fan, owner, agent, and medical staff, in addition to leagues and administrative bodies, dealing with captivating subjects as varied as drug testing, gender discrimination, player violence and criminal conduct, breach of contract, player eligibility, product liability, endorsement contracts, and television broadcasting.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5600

|
Students will examine human behavior in a sport and exercise setting. They will understand that enhancing individual performance is a primary objective of sport psychology. Students will learn how to create a psychological skills training program, which incorporates theories of anxiety reduction, imagery training, and self-efficacy. Current theoretical perspectives of personality factors in exercise and sport, why people exercise, what motivates an individual, exercise/sport adherence, stress, anxiety, and arousal, and the psychological effects of exercise and sport will be investigated. Students will learn the key features of effective goal setting, and apply this understanding to their own professional development.

Course ID: 5099

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Sports management is evolving at a rapid pace. This course provides an overview of the sports industry and teaches the basics of sport management to future sport managers. Students will explore the sports industry in different segments that will help guide them to what area of expertise they might choose as a career path. Topics will include ethics, finances, high school and youth sports, marketing and legal issues. This course also examines specific industries involving management such as the fitness industry, facility management, sporting goods, and event management.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5367

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This course focuses on the promotions, public relations, advertising, and other marketing functions involved in the multi-billion-dollar sports industry. The course provides research, case analysis, and other opportunities to learn about the effective principles, theories, practices, and methods involved with all aspects of sports communications.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5368

|
This sports communication course introduces the principles and practices of sports media in today’s industry. Topics include models of sport communication, print and electronic media, public relations, media relations, and promotion of sporting events. Students examine how sports organizations communicate through writing, discussion, and applied projects that simulate professional communication tasks. Learners will assess real-world examples of sports media strategies and construct their own messages within various sport contexts. Course activities include reflective reading, analytical discussions, and a final project emphasizing effective communication and ethical practice in the global world of sports.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5369

|
Students use analytical techniques to examine the scope and effect of sport on society. They will explore sociological concepts regarding how sports and sport participation impact the lives of individuals and groups in a society. Students will explore several significant contemporary issues including drug abuse, Title IX, ethics, gambling, and violence. To further increase their sociological understanding of sport, students will also identify and discuss sociological perspectives about the components of sport and physical activity.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5100

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This course prepares students with an interest in pursuing a career in the fast growing industry of sports facility or event management. During the course, students will acquire professional skills that can be applied in a wide variety of career positions. A range of topics includes facility financing, alcohol management, crowd management, and box office management. Upon completion students will have basic fundamentals to comprehend the field of facility and event management.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5101

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Students will examine morality and ethical issues pertaining to sport. During this course, students will discuss sportsmanship, fan behavior, performance-enhancing drugs, Title IX, deviant behavior in athletics, and issues related to youth sports participation. Students will examine their current rules, morals, and philosophies in both ethical as well situational manners. Students will be immersed in ethical situations through the use of videos and relevant current event articles.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5103

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Applied Concepts in Sports Finance will provide students with a vast overview of the financial and contemporary economic issues related to sports, athletes and the sport industry. The course will examine the market power in sports, impact of teams and facilities on neighborhood economics, issues relating to a professional sports lockout as well as the relationship among academics, athletics, and the economy. Contemporary topics will include sports franchises, agents, contracts, sports industry financing, and financial and legal issues.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5107

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Sports Event Management and Planning involves a comprehensive overview of the development and implementation process involved with managing a successful sporting event. The student will examine detailed event criteria including time line, budget analysis, sponsorship, event location, staff and consumer management, as well as the development of television and talent contracts. The course shall provide the knowledge necessary to cultivate, organize, and execute any sporting event from a managerial standpoint.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5108

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This course will focus on the policies, structure and politics that shape sport at the regional, national and international levels. With a focus on the Olympic movement, the course will also examine the organization and development of amateur and professional sport, including the need for Paralympic Games, Gay Games and Special Olympics. The student will analyze the different membership guidelines, organizational goals, and administrative roles of the many governing bodies as well as learn about the historical politics and boycotts, the international development of sport and the bidding process for an international event.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5109

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This course provides training in all aspects of ticket sales including prospecting and qualifying, creating and presenting sales proposals, overcoming objections, and closing sales. Specific techniques such as networking and role playing will be used to prepare students for careers in sport ticket sales. The material is designed to expose students to the standards, principles and practices that can be applied to the ticketing industry at any level by combining knowledge of ticket sales strategies with management of ticket office operations.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session
Select any courses that have not been used to fulfill major requirements. Credits applied toward a minor or certificate in an unrelated field may be used to fulfill elective credit for the major.

Choose 3 credit hours from this section.

Course ID: 5125

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This senior capstone class is the final course in the degree sequence for students majoring in Sports Management. In this dynamic and interactive course, learners will review, assess, and then apply many of the concepts they have researched during undergraduate studies through the analysis and application of optimal solutions to the problems presented. Real-life, hands-on tools for career exploration will also be examined through lively discussions, including an investigation of the job market in sports management, as well as how to properly network and prepare for a job interview. Prerequisite: Completion of a minimum of 106 hours toward your program.
Registration Dates Course Dates Session Weeks
02/23/26 - 07/31/26 08/03/26 - 09/27/26 Summer 2026 Session I 8 Week session
04/27/26 - 10/02/26 10/05/26 - 11/28/26 Fall 2026 Session B 8 Week session
05/25/26 - 10/30/26 11/02/26 - 12/27/26 Fall 2026 Session I 8 Week session
06/29/26 - 12/04/26 12/07/26 - 01/31/27 Fall 2026 Session D 8 Week session

Course ID: 5438

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This course is designed as a culminating experience for sports management majors. Students will develop practical and leadership skills in a pre-approved, professional setting, including (but not limited to) interscholastic or intercollegiate recreation or athletic programs, community recreation agencies, sport businesses, sports facilities, amateur athletic organizations, and/or professional sports teams. Students are required to complete a minimum of 150 hours of work, including a comprehensive project.
Accreditation for American Public University’s Bachelor’s in Sports Management

Our online sports management degree is one of 30+ institutions accredited by the specialized agency COSMA, otherwise known as the Commission on Sport Management Accreditation. COSMA is the sole organization that offers discipline-specific accreditation in sport management. 

COSMA is dedicated to acknowledging excellence in sports education, sports management, and the sports field worldwide. The Commission aims to foster creativity and innovation in teaching and learning while promoting ethical practices as they relate to sports. 

Accreditation by COSMA also signals that a sports management program accurately describes its educational curriculum. As part of its thorough evaluation process, COSMA reviews a program’s learning outcomes and ensures such outcomes have been achieved. 

COSMA accreditation also indicates to potential employers a program provides a high level of academic rigor and quality to meet widely accepted educational standards. 

Accreditation through COSMA is given to high-quality programs at the baccalaureate, master's, and doctoral levels. 

What is a BS in Sports Management Degree?

A Bachelor of Science in Sports Management offers students a comprehensive look at how athletics, business, and management intersect in the sports industry. A BS in sports management degree focuses on leadership, business, and operations. 

Students work to develop traditional management skills and then apply them to professional sports and amateur sports environments. Instruction is typically directly related to business topics within the world of sports. 

An undergraduate BS in sports management degree additionally involves learning related to business, marketing, communications, and even legal studies. Our program offers opportunities for hands-on experience related to managing sports organizations and sporting events. For example, a group of University sports management students had the opportunity to participate in activities at the 2023 Super Bowl.

American Public University’s bachelor’s degree in sports management is designed to build fundamental knowledge and traditional business skills often needed for professional responsibilities in areas such as: 

  • Sports marketing and public relations
  • Sports agency
  • Sports education
  • High school, college, community-based, and professional sports
  • Facility management
  • Sports law 

Some individuals with professional ambitions related to facility ownership and management, such as gyms and fitness centers, find a sports management degree can help to build necessary knowledge and skills.

sports management

How a BS and BA in Sports Management Degree Compare

American Public University offers the bachelor of science (BS) versus a bachelor of arts (BA) in sports management. You may be wondering: What’s the difference? Generally speaking, a BS is an undergraduate degree centered around math and science, whereas a BA focuses on the arts and humanities. 

While the same major can sometimes be offered as both a BA and BS, the bachelor of arts tends to offer broad-based liberal arts education. 

BA degrees emphasize the social sciences, arts, holistic learning, and critical thinking. The bachelor of science, on the other hand, may focus on more technical areas. BS degrees emphasize logic and reasoning, quantitative skills, and research. 

A BA program may take a more interdisciplinary approach to management theory, whereas BS pathways can delve into more technical and analytical approaches. 

American Public University’s BS and master’s degree (MS) programs are part of the School of Health Sciences, which supports a multidisciplinary approach to the multifaceted sports management industry.

Curriculum Highlights in This Online Sports Management Degree

Sports management courses in this program are comprehensive, covering diverse and vital areas of the profession. Critical thinking and problem-solving skills will be exercised, and real-world problems will be explored. Topics covered include: 

Examines sports through a financial lens and the influence of teams and facilities on neighborhood economics. Sports franchises, sports agents, contracts, sports industry financing, as well as financial and legal issues, are covered.

Offers vital training in all areas of ticket sales. The course instructs how to create and present sales proposals, overcome objections, as well as navigate closing sales within a sports organization. 

Focuses on the promotions, public relations, advertising, and other marketing functions involved in the multibillion-dollar sports industry. The course covers effective principles and practices needed to communicate effectively to achieve marketing objectives. 

Provides insight into sports law as an intricate blend of contracts, regulatory schemes, torts, unions, contract negotiation, and collective bargaining. This course explores challenging topics like the drug testing of athletes, the role of sports agents, broadcasting law, and gender discrimination. 

The Benefits of Sports Management Programs Online

Sports management students earning a degree online enjoy many of the same advantages as those studying in person with additional benefits, given the virtual delivery. 

Our online BS program is designed to advance your knowledge of management principles and the sports industry while offering some benefits often considered valuable by online sports management students: 

  • Flexibility for working professionals or individuals with other obligations
  • A digital classroom of students and professors from varying backgrounds from all over the nation and world to cultivate a broader perspective 
  • Improved technical skills through advanced knowledge of software programs, online collaboration tools, and an opportunity to become comfortable learning in a digital workspace 
  • No fees for room, board, or commuting 

Additionally, many distance learners find that pursuing an online sports management degree opens up a larger selection of schools. 

Online learning does require discipline. So, time management skills are critical when considering an online versus campus-based program. 

Whether you’re working a full-time job, a caregiver or parent, or want the flexibility to travel while earning your degree—sports management programs online can provide flexibility without sacrificing quality in pursuing your education. 

Funding Your Bachelor’s Degree in Sports Management

There are a variety of ways to pay for your online sports management degree at American Public University. Our financial aid advisors can assist both first-time college students and those returning to school. Some funding possibilities might include: 

FSA offers tuition assistance for school through a variety of government loans and grants. Students must complete the Free Application for Federal Student Aid for consideration.  

Employer Benefits can vary from business to business, but some may include tuition assistance with proof of final grades for reimbursement or through a voucher program with a company/university partnership. 

Veteran Benefits are available through the Department of Veteran Affairs (VA) in the form of GI Bill® programs, Top-Up tuition assistance, Veteran Readiness and Employment Service Benefits, as well as financial aid to survivors and dependents. 

GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs (VA). More information about education benefits offered by VA is available at the official U.S. government website at https://www.benefits.va.gov/gibill.

Scholarships and Loans are given to students with high academic achievements and unique abilities. Examples of organizations that have awarded scholarships to University students include AmeriCorps, ThanksUSA, and the Horatio Alger Association. 

Out-of-Pocket tuition payments come directly from students without any outside assistance. Acceptable means include credit cards, e-checks—an electronic debit from your bank—as well as Automatic Debit Plan (ADP), where students can pay tuition in segments on an 8-week or 16-week schedule

Military Tuition Assistance helps eligible active-duty servicemembers, National Guard members, and Reservists. The University has military education coordinators co-located at base installations around the country who can assist you. 

Whether you’re opting to self-pay your tuition or plan to seek assistance, we are here to help you evaluate which option is best for you. 

If you have any questions, please email us at [email protected] or call 877-755-2787. While seeking financial assistance, please make sure to check your email often and promptly respond to any requests from our financial aid team seeking transcripts or other documentation. 

transfer student

Transfer Opportunities

At American Public University, we believe in awarding as many transfer credits as possible to ensure you are able to complete your bachelor’s degree in sports management in as little time as necessary. Transfer credits can be earned in a variety of ways, ranging from academic coursework completed at accredited institutions of higher learning to various certifications.  

American Public University does not charge a fee to evaluate or apply transfer credits. Once a request for a transfer credit evaluation is submitted, it takes about two to three days to get preliminary results. 

In addition to coursework and certifications, other transfer credit opportunities towards your online sports management degree include: 

  • Professional training  
  • Credit by examination 
  • Government training 
  • Public safety training
  • Prior learning assessment 
  • Military service and education

Please see the University’s transfer credit policy webpage for complete information. 

Find Out More About Transfer Credits

Frequently Asked Questions

Sports management involves the business side of sports and touches on many aspects within a sports organization, such as sports marketing and facility management. It typically can be applied to professional sports, high school athletics, as well as collegiate and amateur athletes and teams in the sports industry. 
A bachelor’s degree in sports management teaches the fundamentals of management as applied to professional sports organizations, as well as amateur teams and sports. A sports management bachelor degree includes courses on sports-related topics such as sports law, facility management, ticket sales, and sports ethics, among others.  
Sports management students take a variety of classes integrating business administration and management fundamentals that directly relate to sports organizations, sports marketing, professional sports, amateur sports, and other areas of the sports industry. 
For those who wish to be a part of the business aspect of the sports industry or overseeing a sports team or sports organization, a sports management degree may be a great option. Sports management students can combine their interest in business management with athletics to advance their knowledge in a very dynamic industry. They also gain the opportunity to build a network of peers with ambitions to join the legions of sports management professionals worldwide. 
Sports management programs are typically designed to offer knowledge and skills often required for responsibilities of sports management professionals in roles such as athletic director or trainer, college athletic administrator, sports agent, or facilities manager. Other areas of knowledge that may be developed through a sports management degree include sports operations management, sports marketing, athletic team management, coaching, ticket sales, sports communications, and sports event planning. Individuals with goals related to sports facility ownership or management, such as gyms and fitness centers, often seek a sports management program as well.
A sports management bachelor usually takes full-time students four years to complete. It may be possible to accelerate that timeline, given any transfer credits a student may have. At American Public University, it’s also possible, through prior learning assessment, to be awarded credit for life experiences, such as related sports management jobs or industry experience. Even volunteer work may be considered for credit through prior learning assessment. Please see the University’s transfer credit policy webpage for complete information. 
Sports management programs online are widespread and suitable for distance learning students who require flexibility to obtain their sports management degree at their own pace. Through an online program, students are able to connect with peer professionals at a distance who have higher ambitions and wish to expand their knowledge to impact decision-making. Online learning also enables sports management students to connect with sports management professionals to expand their network. An online sports management degree offers versatility for those working full-time jobs or with other obligations who strive to lead in a sports organization through effective management. 
Often, the sports management profession entails travelling wherever an individual athlete or team goes. Additionally, those responsible for the training and marketing of an athlete or team may have to travel. This facet of the sports industry offers the potential for an active lifestyle and opportunities for practical applications in the field. 

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Admission Requirements

  • All APU undergraduate programs require a minimum of a high school diploma or equivalent (i.e., GED). Please read all undergraduate admission requirements before applying to this program and be prepared to submit the required documentation.
  • There is no fee to complete the APU admission application for this program. View steps to apply.

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1The University reserves the right to accept or deny credits according to policies outlined on our University website. Please see the University's transfer credit policy webpage for complete information.

*Cost Per Credit Hour

The Preferred Military Rate is $250 per credit hour for undergraduate and master's-level courses. This rate is available to all U.S. active-duty servicemembers, National Guard members, Reservists, and military families, including parents, spouses, legal partners, siblings, and dependents.

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